Knights Branch out with Welcome to Yorkshire

Published: 27 November, 2020 - 7:00 pm

York City Knights are delighted to announce a new club partnership with the county’s internationally renowned tourism agency, Welcome to Yorkshire.

Creating a fresh, dynamic view of the UK’s largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe, Welcome to Yorkshire’s award-winning team has achieved this by being creative and forward-thinking, but more importantly by working closely with members and partners to build a new confidence in the county. 

With this in mind, the Knights and Welcome to Yorkshire will form a close strategic partnership that aims to place rugby league at the forefront of a number of exciting new initiatives across the region.

As part of the deal, the Welcome to Yorkshire brand will feature on the collar of the Knights’ 2021 playing kits as well as prominently elsewhere across the club.

To celebrate this exciting new partnership, the Knights and Welcome to Yorkshire are pleased to offer a unique opportunity to dedicate one of twenty newly planted trees in honour of a nominated person or charity close to your heart as part of the Welcome to Yorkshire Personal Membership ‘Trees for Yorkshire’ initiative. 

Ten trees will be dedicated to people with a close bond to York RL (i.e. former players, staff, volunteers or fans) and the remaining ten will be named in honour of local charities, in recognition of their hard work in York and North Yorkshire.

Commenting on the partnership, Welcome to Yorkshire Chief Executive James Mason said: “It’s great to be partnering with York City Knights, such a celebrated sports organisation and a top team, who like Welcome to Yorkshire are all about working with the county to promote and showcase the best of Yorkshire, whether it be through sport and/or tourism. 

“This is a wonderful opportunity to honour those special people, locally or from across the globe, with a piece of Yorkshire by dedicating a tree to them, which can be visited for years to come and will also benefit the county when it comes to conservation and the well-being of individuals. 

“We already have some incredibly inspirational Yorkshire folk who have Welcome to Yorkshire trees including centenarian Captain Sir Tom Moore, multi-award-winning actor Sir Patrick Stewart, gardening guru Alan Titchmarsh and the one and only Yorkshire Shepherdess, Amanda Owen. 

“I’m certainly looking forward to seeing the next roll call of recipients.”

Knights Chairman Jon Flatman added: “The Knights are very excited to be working alongside the fantastic Welcome to Yorkshire team with whom we share the positive energy and vibrancy for our county. 

“This initiative, the start of many together, is both innovative and sustainable, leaving a legacy for generations to come. 

“I am excited to read the fans choices for the nominations as we continue our bid for Super League status in 2020 through the #HeartlandExpansion.”

To nominate a person or charity of your choice, please email and explain in no more than 200 words why you think your recipient should be chosen.

Successful nominations will receive the following:

  • A personalised certificate confirming your tree dedication and information on the woodland including nearby walks and access
  • Your name being entered on to the Welcome to Yorkshire database of registered supporters for the plant a tree initiative
  • If you opt in to receive further information you will receive invitations to events and woodland open days, giving you the chance to explore the new woodland with expert members of the woodland team
  • Access to updates on woodland creations, charity work and new sites that become involved in the initiative
  • The chance to purchase more trees across Yorkshire for friends and family.

For more information on the Welcome to Yorkshire ‘Trees for Yorkshire’ initiative, please CLICK HERE

For more information about Welcome to Yorkshire, please CLICK HERE

#HeartlandExpansion | #WeAreYork | @Welcome2Yorks